Partial Client List
Signature Keynote
Executive Influence & Thought Leadership
The Publishing Pyramid: a system that turns the content you find easiest to write into income-generating booklets, events, and books that build your brand and prove your expertise.
The Talk
Your Expertise Is Wasted If No One Sees It
Most leaders sit on a career’s worth of hard-won expertise and publish almost none of it. It feels like there’s never time to write the book, and the day-to-day ideas never turn into anything lasting.
This keynote introduces the Publishing Pyramid, a practical system that starts with the content that’s easiest to write in length, effort, and frequency, and compounds it into value-added publications that grow your brand, your credibility, and your income.
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As many as 40% of senior leaders are seen as failing within their first 18 months in a new role. A structured transition is what separates the ones who stall from the ones who succeed.
The Core Idea
The Publishing
Pyramid
Emotional Intelligence
Start at the base with what’s easy and frequent. Turn that same material up the pyramid into booklets and events, and ultimately into the books that define your authority. Nothing is wasted; every piece feeds the next.
How it Works
From a Single Idea
to a Published Asset
The Base
Write What's Easy
Begin with short, frequent content that takes the least length, effort, and time. This is the raw material, and it’s the part most experts already have.
The Middle
Package for Value
Turn that material into income-generating booklets and events, higher-value formats that reach new audiences and start to pay you back.
The Peak
Publish for Authority
Compound it all into the book that defines your brand, communicates your expertise, and makes you the name people cite.
Who It's For
Built for Experts Who Want to Be Known for What They Know
This keynote lands hardest with audiences sitting on expertise they haven’t yet turned into authority:
Leaders stepping into a new role, region, or mandate who cannot afford a slow start.
Coaches, consultants, and advisors who need content to build a brand and win clients.
Subject-matter experts who have always meant to write the book but never started.
Association and conference audiences focused on personal brand, marketing, and influence.
The Speaker
She Built This Pyramid
Herself
Author
Managing Brilliant Jerks
and beyond
Forbes
Councils contributor
on leadership
TV + Podcast
Host of a TV show and the
Excellent Executive Coaching podcast
Three decades coaching leaders at the United Nations, Nestlé, Novartis, CERN, and the World Trade Organization, on three continents.
Get to Know
Dr. Katrina Burrus, PhD, MCC
Dr. Katrina Burrus, MCC has a proven track record coaching international leaders at organizations such as Nestlé, Novartis, and the United Nations. She is known for transforming brilliant and difficult leaders into powerful visionaries who inspire their employees to excel.
The first Master Certified Coach credentialed by the International Coaching Federation in Switzerland, she has keynoted on three continents, hosts a TV show on inspiring leaders and the Excellent Executive Coaching podcast, and is the author of Managing Brilliant Jerks. She works from Las Vegas and Geneva.
Hire Dr. Katrina Burrus to Speak at Your Next Event
Let’s discuss how she can keynote your next conference or meeting and give your audience a process they can use the very next day.