Everyone wants to be an excellent international leader and coach. It’s a common goal that we can all agree on.
However, the challenge lies in finding effective strategies to achieve this outcome. Many leaders struggle to expand their network and reach their target audience. Additionally, the cost of podcasting can be a barrier for some.
If you pondered over the transformative power of content creation, visibility, and authority in shaping an international leadership career, then listen to this cross-over episode where Podcast Host Army Jost Wilson interviewed Katrina Burrus.
In this interview, Dr. Katrina Burrus shared how she has deciphered the content formula. Through compelling interviews, she not only draws in bright and accomplished clients, but she was also able to transform her podcasts into a lucrative stream of revenue.
Envision converting your weekly podcast into a published work and partnering with newspapers for broader exposure to develop your personal brand and communicate your vision. It’s different than coaching; it’s about amplifying your influence and developing your brand.
Join us on the Excellent International Leadership podcast, where excellence converges with leadership in each episode!
Consider this special episode our year-end gift to you.
What You’ll Learn From this Episode
- Learn how to attract high-powered clients: Discover how Dr. Katrina Burrus leveraged her podcasts to connect with top-notch leaders and expand her client base.
- Unlock the power of podcasting: Find out how Dr. Katrina Burrus turned her passion for learning into a practical resource for executive coaches, entrepreneurs, and leaders.
- Get insider tips on monetizing your podcast: Hear Dr. Katrina Burrus innovative approach to generating revenue through partnerships with newspapers and sponsors.
- 03:09: Introduction to Dr. Katrina Burrus and her two podcast shows.
- 05:49: Dr. Katrina Burrus explains how she leverages her podcasts to attract clients and make money indirectly through partnerships with newspapers and creating additional content.
- 06:19: Discussion on how Dr. Katrina Burrus came up with the idea to approach newspapers and monetize her podcast content.
- 07:30: Dr. Katrina Burrus shares her motivation behind creating podcasts and how she wanted to provide practical value to her listeners while also making money to cover podcasting costs.
- 07:50: Dr. Katrina Burrus reveals the names of her two podcast shows: “Excellent Executive Coaching” and “Excellent International Leadership.”
- 07:50: Closing remarks and invitation for listeners to learn more from Dr. Katrina Burrus and Josh Wilson
Connect with Josh Wilson
- Cell: 352-274-4500
- Web: https://www.podcasthostarmy.com/
- LinkedIn: https://www.linkedin.com/in/joshuabrucewilson/
Connect with Katrina Burrus
- LinkedIn: https://www.linkedin.com/in/katrinaburrus/
- Facebook: https://www.facebook.com/katrina.burrus
- Twitter: https://twitter.com/katrinaburrus?lang=en
- More Impactful Episodes at https://mkbconseil.ch/eil-podcast/
More Impactful Episodes at https://mkbconseil.ch/eil-podcast/
If you are an international leader wanting to build authority and visibility, here are three ways you can benefit if you implement actionable insights.
- Access to collaborate with top-notch leaders: You will have the opportunity to collaborate with high-powered leaders from various industries. This will give you valuable insights and perspectives from successful individuals who have achieved international recognition and can serve as role models for your own leadership journey.
- Proven practical tips and advice: You will gain valuable knowledge and strategies that you can apply directly to your leadership practices. These tips are designed to help you enhance your leadership skills, improve decision-making, and navigate the challenges of leading in an international context.
- Networking and promotional opportunities: Your podcast content can serve as a platform for networking and collaboration. Additionally, if you have valuable insights or expertise to share, you may be invited to be a guest on the podcast, which can further enhance your visibility and authority in the international leadership space.
How Dr. Katrina Burrus Leveraged Podcasting to Grow Her Coaching Practice
Dr. Katrina Burrus, host of the Excellent Executive Coaching Podcast and Excellent International Leadership, shares her insights on how she used podcasting to attract clients and maximize her content with minimum effort. In this episode, she reveals her strategies for monetizing her podcasts and expanding her reach.
Two Avatars, Two Podcasts
Dr. Burrus explains that she created two podcasts to target two different audiences: executive coaches and international leaders. By catering to these specific groups, she was able to attract potential clients who aligned with her coaching practice.
Leveraging Free Content for Client Acquisition
To further expand her reach, Dr. Burrus approached a newspaper with an online presence and offered to provide them with free content in the form of interviews with top-notch leaders. This allowed her to tap into the newspaper’s audience, which consisted of her ideal clients. By providing valuable content, she was able to attract interesting clients indirectly and establish herself as an expert in her field.
Maximizing Content with Minimum Effort
Dr. Burrus shares her strategies for repurposing podcast content to create additional revenue streams. She suggests creating e-books of quotes from the interviews conducted throughout the year. These e-books can be sold to interested readers, providing an additional source of income. Additionally, she recommends compiling tips shared by the interviewees into a mini book, which can also be sold.
Future Plans: Creating Events
Although she hasn’t implemented this strategy yet, Dr. Burrus plans to interview a group of people she has previously interviewed and create an event. This not only positions her as an expert but also allows her to provide valuable content to her audience while promoting her guests’ work.
The Power of Podcasting
Dr. Burrus emphasizes the importance of podcasting as a means of reaching a wider audience and attracting potential clients. By leveraging her podcasts, she was able to generate income for her coaching practice while establishing herself as an expert in her field.
Dr. Katrina Burrus’ success story showcases the power of podcasting as a tool for client acquisition and content monetization. By targeting specific audiences, leveraging free content, and repurposing podcast episodes, she was able to grow her coaching practice and establish herself as a thought leader in the industry. If you’re looking to expand your reach and attract clients, podcasting may be the key to your success.