EEC 030: Approach to Traditional Chinese Medicine with Marc Aubert
What will you learn?
How does one practice Traditional Chinese Medicine? Why would a communication leader in an important biopharmaceutical company take up a leadership role for Traditional Chinese Medical Centres? What did Marc Aubert learn from working for the International Committee of Red Cross, a biopharmaceutical division and now for Traditional Chinese Medical Centers?
Who is Marc Aubert?
Marc Aubert joined Sinomedica as a consultant in January 2012 and in October 2012 became managing partner. His main responsibility is to develop Sinomedica Traditional Chinese Medical Centers in Switzerland and manage the marketing, communication, and branding of the company. Today Sinomedica is operating 6 centers in Switzerland.
From 2000 to 2011, Marc worked in Corporate Communications, for Serono then Merck Serono, the biopharmaceutical division of Merck KGaA, Germany. He was actively involved in developing the strategic and crisis communications plans, and CSR Strategy. He was responsible for building and maintaining Merck Serono’s reputation.
Before Serono, Marc had multiple overseas assignments, i.e. promoting commercial opportunities in China for an international freight forwarding company- or – managing humanitarian projects and operations working for the ICRC (International Committee of the Red Cross) in Pakistan, Somalia, Ethiopia and at the Geneva HQ. He also wrote a book on Ethiopia.
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