Episode 07: A Remarkable Career as a Leader: Past Chairman and CEO of VF Corp, Eric Wiseman
Do you know the following brands to name a few: The North Face, Eastpak, Wrangler and Lee Jeans, Timberland? They are all managed by VF Corp. VF Corp has a powerful platform with 115+ years in the apparel industry. Eric Wiseman joined VF Corp in 1995 and he discusses with Dr. Katrina Burrus, some of his biggest challenges as well as the following questions:
- What was the situation when you first started working at VF Corp?
- What was your biggest failure and what did you learn from it?
- What is the vision of VF Corp?
- What common leadership traits does VF Corp look for?
- What are the advantages of working for VF Corp?
- How relevant is it that VF Corp leaders have international experience and in what roles?
- What leadership tips can you give young talented leaders?

Who is Eric Wiseman?
Mr. Eric Wiseman is Chairman & Chief Executive Officer of VF Corporation, a global leader in branded lifestyle apparel and footwear with more than $12 billion in revenues.
Mr. Wiseman has 35 years of experience in the apparel industry. His career with VF began in 1995 when he joined the company as Executive Vice President of the JanSport® brand. He then held a progression of leadership roles, including Chairman of VF’s Sportswear and Outdoor coalitions and Executive Vice President, Global Brands. He was named President and Chief Operating Officer in 2006 and elected to VF’s board of directors that same year. Mr. Wiseman was named CEO in January 2008 and Chairman of the Board in August 2008.
Sponsored by MKB Excellent Executive Coaching
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