EEC 042: How to Get Attention with Intrigue, with Sam Horn

Host Dr. Katrina Burrus, MCC interviews Ms. Sam Horn, the intrigue expert, on how to Get Attention.

Did you know goldfish have longer attention spans than we do?  Nine seconds to our eight.

How then, in a world of infobesity and impatience, are we supposed to get our pitches heard, programs approved, projects funded, ideas engaged?

How?  By learning Sam Horn’s INTRIGUE process on how to connect with people – no matter how busy, distracted or skeptical they are.

Have a priority project in mind so you can instantly apply Sam Horn’s brilliant insights for crystallizing and communicating the relevance and value of what you are requesting or recommending – so people get it, want it, and choose to say yes to it.

Who is Sam Horn?

Sam, Intrigue Expert, and TEDx speaker is a communication strategist who helps professionals create compelling, one-of-a-kind presentations, pitches, books, brands, businesses, campaigns and causes that give them a competitive edge.

A popular keynoter, her clients include the Society of Human Resource Management, South by Southwest, Boeing  ASAE, Accenture, Cisco, Intel, and the Asian Leadership Conference in South Korea.

Her books POP!, Tongue Fu!® and Got Your Attention have been endorsed by Dan Pink, Marshall Goldsmith, Amy Wilkinson, Steven Covey, Seth Godin and featured in Fast Company, Business Week, INC, Forbes and New York Times.

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