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EEC 333: The Art of Winemaking – Old World vs. New World Management with Tom Meadowcroft

The future of winemaking is moving towards quality over quantity. Both Tom Meadowcroft and Dr. Katrina Burrus acknowledged this shift in consumer preferences towards affordable luxuries and high-quality products.

The challenge lies in the differences between old world and new world winemaking practices.

In this podcast, Tom Meadowcroft, a viticulturist with his own winery in California discusses the evolving trends in the wine industry, emphasizing a shift towards quality over quantity.

He highlights the importance of leadership in the wine-making process, showcasing a collaborative approach in decision-making within a flat organizational structure. Tom also delves into the business aspect of winemaking, comparing the management styles between Europe and the United States.

Overall, the episode provides insights into the intersection of wine trends, leadership strategies, and business practices in the ever-changing world of winemaking.

A must-listen episode.

Tom Meadowcroft

Tom’s passion for wines stems from his experiences growing up, working and traveling in Europe and the United States. Early in life, he began his journey in winemaking by working the harvest of 1979 in Bordeaux. Following that harvest he studied at UC Davis and Napa College graduating with a degree in Viticulture and Enology. After earning his degrees, he worked in Napa and Washington State as a vineyard Manager focusing on sustainable farming and environmental advocacy. Throughout his career, Tom has managed dozens of properties for top wineries in Napa and Sonoma, all along instilling core principals relating to wine cultivation from the growing of wines to the making of the wines. These experiences inspire his vision for the Meadowcroft Wine he proudly makes today.

Excellent Executive Coaching Podcast

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The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself with coaching programs to reach your goals.

Your host is Dr. Katrina Burrus, MCC, founder and general manager of ExcellentExecutiveCoaching.com a company specialized in leadership development and executive coaching.

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