EEC 300: Biggest Mistakes Bad Communicators Make, with Ben Guttmann
Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to simplifying their message to connect effectively.
- What are the biggest mistakes that bad communicators make?
- What are the tenants of effective messaging?
- Why do we always complicate things?
- How can we develop practices to simplify our work?
- How should we design our messages visually?
Ben Guttmann
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