EEC 212: How Facial Coding Can Even Tell You If a President is Likely to Succeed or Fail with Dan Hill
Dr. Katrina Burrus, MCC interviews Dan Hill answering the following questions about the importance of having facial expressions that truly reveals your thoughts.
- Which of the 7 emotions revealed through facial coding are the dominant ones?
- Which emotions are most likely to predict failure vs. success?
- From your work evaluating world leaders how do you identify a tendency to be either autocratic or inclusive?
- What emotional pattern suggests a bully or a dictator?
- What emotional combinations evoke attention, allow you to be memorable, and attract followers?
- How do you define contempt and what does it tell us about a person?
Dan Hill, PhD, is the author of nine books, including Emotionomics, which was an Advertising Age top 10 must-read selection and features a foreword by Sam Simon, co-creator of The Simpsons. In 1998, Dan founded Sensory Logic, Inc. whose clients represent over 50% of the world’s top 100 advertisers. Dan pioneered the use of facial coding in business to capture and quantify consumer responses and has 7 U.S. patents for scoring methods for the tool The Economist has dubbed central to the “emerging facial-industrial complex.” Besides having spoken to audiences in over 25 countries, Dan has had media appearances ranging from ABC’s Good Morning, America to NBC’s The Today Show, CNN, Fox, MSNBC, ESPN, and the Tennis Channel. Dan was also a regular guest on PBS’s Mental Engineering show, hailed by Bill Moyers as “the most interesting weekly half hour of social commentary and criticism on television.” In print, Dan has received front-page coverage in The New York Times for his work in pro and NCAA Division 1 sports and was a non-partisan columnist for Reuters during the 2016 presidential race. Nowadays he hosts the podcast Dan Hill’s EQ Spotlight, which appears on the New Books Network (NBN), the world’s largest book review platform with well over 1 million downloads monthly. Dan was educated at St. Olaf College, Oxford University, Brown University, and Rutgers University.
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