EEC 142: Why Branding is so Important When Recruiting with Amber Hurdle
Amber Hurdle is interviewed by Dr. Katrina Burrus, MCC and discusses the following:
- Why Branding is so Important When Recruiting?
- What makes recruiting talent difficult in today’s job market environment?
- Why does the person you interviewed seem so different than when you first interviewed them 6 months ago?
- How can you best use data to hire talent?
- How do you align the exterior branding with the interior branding?
Amber Hurdle is the CEO of Amber Hurdle Consulting, a multi-award- winning talent optimization ﬁrm that pioneers using both science and marketing principles to strengthen customers’ brands from the inside out. Hurdle helps overcome costly business problems like ineffective recruiting, turnover, underperformance, declining morale and leadership gaps by clearly connecting her clients’ people strategy to their business strategy for measurable bottom-line results.
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