EEC 110: Critical Crisis Moments
Bill Coletti is interviewed by Dr. Katrina Burrus, MCC and discusses the following:
- How do you determine a crisis situation?
- How can a leader prepare for a crisis situation that could jeopardize his/her career?
- When a leader shows up unprepared for a crisis, what can they do?
- What is a crisis vs. critical moment vs. a difficult business issue?
- What are the skill sets of those serving leaders that make a difference in a crisis?
- What are the leaders greatest fear when managing a crisis?
Bill Coletti
Bill is a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best – selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high – stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns.
Bill previously co – led the Global Risk Management and Crisis Communications Practice for Hill+Knowlton Strategies. He held senior leadership positions in the firm’s Austin, Texas, Los Angeles and Orlando, Florida offices, where as a member of the senior management team.

He provided senior counsel in crisis management, corporate communications, and reputation defense to numerous clients, such as AT&T, Target Corporation, American Airlines, The Home Depot, Xerox, Nuclear Energy Institute, and Cargill, as we ll major universities and global NGOs. Previously, Bill served in the Republic of Bulgaria as a senior advisor to the prime minister, Council of Ministers, and the labor minister. He was the first executive director of the American Chamber of Commerce in Bulgaria.