How to Coach with Noble Purpose? with Lisa Earle McLeod
- What is Coaching with Noble Purpose?
- Why does Noble Purpose work?
- In your new book Leading with Noble Purpose, you talk about backstory. Why does the leader’s backstory matter?
- How do you operationalize theses ideas if you’re a big company? If you’re a middle manager? Or if you’re a solo prenuer?
How is Lisa Earle McLeod
Lisa is one of the foremost authorities on sales, leadership and emotional engagement. Here best-selling book, Selling with Noble Purpose introduced the idea of Noble Purpose in business. Her research has documented how organizations with a purpose bigger than money actually make more money, and they experience greater customer and employee retention.
Lisa is a former Procter & Gamble Sales trainer, she now runs her own consulting firm, McLeod & More, Inc. Her firm’s clients include Hootsuite, Roche, Volvo, and Dave & Busters. Lisa is also a prolific writer; she is the author of 5 books and thousands of articles. She is the sales leadership expert for Forbes.com and has appeared on the Today show and the NBC Nightly News.
Her newest book, Leading with Noble Purpose: How to Create a Tribe of True Believers has been called a breakthrough book that is transforming the way leadership it conducted at every level of organizations.
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