EEC 066: Public Relations Does Not Have to Be Difficult with Janet Murray
- What should someone do “Today” to get prepared with their PR?
- What is SoulFul PR?
- What training do you have available to help someone get started in PR?
Who is Janet Murray
With over 15 years’ experience as a journalist and editor for national newspapers and magazines, Janet has been published in (amongst others) the Guardian, Daily Telegraph, Independent, Huffington Post and the Times. She’s also made numerous appearances on radio and TV. She believes every business owner can and should do their own PR…and is full of insider tips, tricks, and strategies to help you do that.
A: PR is really just about telling stories.
-But where most people go wrong is this: they pitch stories they want to tell rather than stories people want to hear.
-And here’s another thing: the stories people want to hear are often the ones you least want to tell. Which can mean making yourself vulnerable: to other peoples’ opinions and possibly even their criticism.
B: Three things you should do TODAY to get prepared.
- Create a media calendar (‘on diary’)
- Set up news alerts (‘off diary’)
- Get some training
C: She believes every business owner can and should do their own PR
She explains it through her SoulFul PR and in her newly released book, “Your Press Release is Breaking my Heart”
The three principles that underpin Soulful PR (and everything I do in my work) are:
Check out her newly released book, “Your Press Release is Breaking my Heart”
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Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch.