EEC 212: How Facial Coding Can Even Tell You If a President is Likely to Succeed or Fail with Dan Hill

Dan Hill, PhD, is the author of nine books, including Emotionomics, which was an Advertising Age top 10 must-read selection and features a foreword by Sam Simon, co-creator of The Simpsons. In 1998, Dan founded Sensory Logic, Inc. whose clients represent over 50% of the world’s top 100 advertisers. Dan pioneered the use of facial coding in business to capture and quantify consumer responses and has 7 U.S. patents for scoring methods for the tool The Economist has dubbed central to the “emerging facial-industrial complex.”